Festival and Events Demos

Jingle Client Questionaire Process

Ready to begin your journey to an awesome tool for your advertising? Below is our jingle questionaire form. It's full of obvious questions and lots of audio of custom packages for clients just...like...YOU!

It will take you about 10 minutes to fill out and then we'll call and chat. If you have any questions prior to the form, click here for FAQ's or here for Jingle Terminology.

Jingle Terminology

Glossary: Terms you should be familiar with as we work with you and your media partner in creating your advertising package

TERM	DESCRIPTION
Hook	Slogan you use for your company (we can use your existing one or write a brand new one)
Copy	The script that is spoken during the non-singing sections of your jingle
VO / Voiceover	The section of the jingle where there is only music for the talent to read the copy
Sing In	The singing section at the top of the jingle (typically 7-10 seconds)
Sing Out	The singing section at the end of the jingle
Donut	The area of the jingle where there is no singing. The music bed where the VO goes
30	30 second jingle
60	60 second jingle
Edits	Different versions of the same jingle with different sections (ex: Music in / Sing out, Sing in / Music out)
Testimonial	Actual customers telling there satisfaction story in place of the copy
On-Hold	An extended track (typically 3-4 minutes) with voiceovers mentioning products and / or services you offer that many customers might not know you have. Most phone systems input a digital file from a thumbdrive. Some use a CD

About Admagination Creative Services for Broadcast Marketing

At Admagination, we create award-winning commercial jingles designed to cut through the clutter and noise and drive real brand recall. Using broadcast and streaming media as high-impact touchpoints, we help brands across products, services, retail, trades, professional services, events, and non-profits break through crowded markets.

We put “science to the subjectivity®” of music and message, combining creative intuition with audience psychology, sonic branding, and campaign strategy—so your brand doesn’t just get impressions, it gets remembered. Whether your footprint is local, regional, or national, we help position you for long-term brand equity.

All our work is fully custom. Our full buy-out packages include multiple edits optimized for format, length, and platform—radio, TV sync, OTT, and streaming services. With campaigns typically running 3–5 years, your cost per play drops to pennies, delivering serious ROI over the life of the asset.

We also help with ad time buys, remotes and add-ons from your media partner, track impressions and can help set-up co-op programs with any of your preferred suppliers.

The goal of all our custom packages is to:

Use nmenomics to increase the "remember-ability" of your name and slogan
Link your TV, radio, print and online marketing with the same message
Brand your product and / or service as a household name (example: pass me a "Klennex" as opposed to a "tissue" or "Q-Tip" as opposed to a "cotton swab")
Create music that is always fresh and demographically targeted, our vocals are crystal clear with every word being understood and our packages are complete with everything you need to launch a successful advertising campaign

Here is a mixed medley of custom jingles we've done for clients just like you!

This is just a small example of the over 700 custom jingle packages we have created for clients just like you! We are not writing our next hit song, or our favorite style...or your favorite style or song. We know what works when it comes to broadcast advertising and approach every package that creates the best tool for your needs and we do this until you're completely satisfied

Remember: "If you want to be heard...say it! If you want to be remembered...sing it!"

History of the Jingle: "Have You Tried Wheaties?"

History of the Jingle: "Have You Tried Wheaties?" Everything has a beginning...a first. Why should jingles or "selling a product using music and lyrics" be any different?

"If it wasn't for a radio jingle sung on Christmas Eve in 1926 by a barbershop quartet in Minneapolis, Wheaties cereal would have been long forgotten by now. ... Initially known as “Washburn's Gold Medal Whole Wheat Flakes,” the name was dropped a year later for Wheaties."

The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales.

Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were sold in the Twin Cities market. After advertising manager Samuel Chester Gale pointed out that this was the only location where "Have You Tried Wheaties?" was being aired at the time, the success of the jingle was accepted by the company.