Music is so much fun when you can work in a creative collective. As we benefit, so does the client. We have always believed in creating custom work for our clients because it is the best possible scenario for success! With custom songwriting / digital editing, show production and creative multi-media we empart a powerful message to inspire others. With our jingle writing and production we create a product that achieves two main outcomes for our clients: 1) Brands them in their market and 2) Extends the 30-60 seconds of air time they just bought for 2 minutes!'s the primary goal of our product and service!

Toto Zara

Composer / Engineer / Guitarist / Vocals

Nancy Roché

Co-owner / Vocals / Writing / Lyricist 

Tom Frazee

Co-owner / Arranger / Writer / Producer

Casey Bryant

Vocals / Writer

Toto Zara: Originally from Tafallia, Spain, Toto has had a long career as a guitarist, singer and studio owner in Las Vegas.  He is one of the premier flamingco and Latin / Salsa performers in the country and has recorded several albums based on his upbringing in a very talented family.

Nancy Roché: (row-shay) Nancy has been singing since she was 5 with her 4 other sisters...a true family band!  Her abilities allow her to perform in any style and as a writer, she makes every project special with her lyrics as well as her voice.  She is also co-owner of Admagination.

Tom Frazee: Writer, producer, music technologist and performer, Tom is co-owner of Admagination along with his wife / partner Nancy.  Tom has been a trombonist all his life and studies many different styles of music from classical to jazz to EDM.  He was also a former full time faculty at Berklee College of Music

Casey Bryant: Casey has been fronting bands and writing original songs all his life.  He grew up in Emmett, Idaho and performed all around the Northwest.  Like Nancy, he can sing just about any style and is our main male vocalist.