FAVORITE QUOTES (updated weekly or more often)

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"I once read that it takes an oyster 8 years to create a pearl...somehow we're able to crap one out in a day" Brad Elsberg / The Creative Process

"Life is not measured by the breaths you take, but rather the moments that take your breath away."

"Whenever an individual or a business decides that success has been attained, progress stops."

"If everyone is thinking alike, then no one is thinking"

"Nothing is more dangerous than an idea when it's the only one you have"

"Pleasure in the job puts perfection in the work."

"Good ideas are not adopted automatically. They must be driven into practice with courageous patience."

"No business opportunity is ever lost. If you fumble it, your competitor will find it."

"A solid strategy wins accounts while a brilliant ad strokes the ego of that particular brand." - Xoli

"Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and
does something about it that makes a difference." - Nolan Bushnell, founder of Atari Corporation

"Advertising helps raise the standard of living by raising the standard of longing" Anonymous

"Advertising is not a sledge-hammer. It's more like a light fog, a very light fog that envelops your prospects".
-From the book, "Positioning the Battle for your Mind", by Al Ries and Jack Trout

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising."
Jeff I. Richards

"The man who stops advertising to save money is like the man who stops the clock hands to save time. -Anonymous

"A salesman need never be ashamed of his calling, he should only be ashamed of his NOT calling." -Anonymous

"A good ad is like a sermon. It must not only comfort the afflicted, it also must afflict the comfortable." -Bernice Fitz-Gibbon

"What helps people, helps business." -Leo Burnett

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." -Steuart Henderson Britt

"Good advertising does not just circulate information, it penetrates the public mind with desires and belief." -Leo Burnett