What Your New Jingle Music Should Do!

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The music that is used to help brand you company is a hard choice.  It's very subjective.  But there is a science to the choice and some do's and don'ts

• Don't think your personal favorite artist or song is the right artist or song.  You are the craftsman, your customer is the target.  We help you pick music that attracts your customer
• Do enjoy the music you want to use.  It needs to make you feel good.  Just like buying a new service truck or custom t-shirts...the music represents you also.
• Try to avoid the temptation of having us sing your phone number unless it has a catchy "ring" to it (haha)  But seriously, we have almost never had someone sitting there with pencil and paper and write a number down unless we can link it to the rest of the singing.  Our business number is 208-286-SONG...but even then we would want to set it up like "don't take to long to dial 286-SONG".  Let the voiceover handle the phone number.
• Do go with your gut.  First reactions are vital
• Don't play it for a friend or family member by going "what do you think of this?".  Human nature is to not like something at first.  Set them up.  Tell them why you have chosen this particular production.
• A jingles uses mnemonics (tools and tricks to help you remember things).  Many elements in a good jingle are mnemonics.  Rhymes, vocal style, musical orchestrations, melody, punchy endings are just some of the tools.
• In todays "instant, remote" attention span, a full sing jingle (no talking, just singing) is an instant turn-off.  As soon as the listener realizes they've been duped into listening to an ad and not the latest hit song...they flip through the channels

A couple other things to remember is now that you have a consistant tool for brnading, changing and upgrading your campaign for different offers, sales, services, etc., is now super easy because your AE knows how to format your production.

The typical length of time you should expect a package to run is 2 years...but we have several clients that have run the same package for several years at 24,000 plays per year.  Guess what?  Everybody knows their name.!

With all the proliferation of technology based broadcasting, there is still one sure bet...free, over the air radio and TV. Radio Rocks when it comes to getting your message out.  Here's a little video about the power of radio